After doing product development job with customers around the world  for many years, we decided to setup an online shop that only sells little things that have practical usage, chic in design but yet affordable to most shoppers. 

I object to the predisposition of trade-off between price and quality, which I often encountered with customers.  Product design is all about problem solving that provides the "optimal" outcome.  Design is all a matter of finding a "balancing point" for the product.   Therefore, all the products in this web site reflect this philosophy. 

Apart from our own designs, we also welcome customisation.  If you want to have your own design be applied to our product, we can do that, too!  Please feel free to contact us on this.